Remember the personas we created for your ideal client

Once you know what you want people to do (view you as an authority) and why you are investing time in your content marketing strategy (to brand yourself as the local authority), you must define your target market’s pain points. Remember the personas we created for your ideal client? If you dont, take some time to think it through.

Your ideal client is someone who both needs and can afford your product or services. For example, if you are a family law attorney, your local community may have many people who could use your services. After all, people in all walks of life are going to need to seek help with perhaps a divorce, but those who can afford you are going to be in a very specific demographic. You want your marketing to attract your ideal candidate and repel those you don’t want.

Enter the conversation that is already going on in your prospect’s mind.”

– Robert Collier, one of the greatest
copywriters of the early 1900s

By getting inside your customer’s head, you will understand the kind of problems they have and can offer solutions they are looking for, and you will be able to build content that will talk directly to them and their needs.