Remember the personas we created for your ideal client

Once you know what you want people to do (view you as an authority) and why you are investing time in your content marketing strategy (to brand yourself as the local authority), you must define your target market’s pain points. Remember the personas we created for your ideal client? If you dont, take some time to think it through.

Your ideal client is someone who both needs and can afford your product or services. For example, if you are a family law attorney, your local community may have many people who could use your services. After all, people in all walks of life are going to need to seek help with perhaps a divorce, but those who can afford you are going to be in a very specific demographic. You want your marketing to attract your ideal candidate and repel those you don’t want.

Enter the conversation that is already going on in your prospect’s mind.”

– Robert Collier, one of the greatest
copywriters of the early 1900s

By getting inside your customer’s head, you will understand the kind of problems they have and can offer solutions they are looking for, and you will be able to build content that will talk directly to them and their needs.

It is a CMS Content Management System a content management platform

This can be a disaster for an online business that sells educational products (books, courses, etc.) so that hackers can access the site and go from folder to folder to search for, download and even delete educational products on the site .

Here comes the security element at the level of folders and files and I mean stopping unauthorized access based on access rights. Each file, folder (regardless of Windows, Linux or Mac) has a set of rules to access it. This way,administrators can allow or restrict access depending on the needs and the level of confidentiality of the file.

Because we are still at the level of website security, I propose to move on and talk about one of the most used platforms for websites. Its about WordPress:

4) WordPress

WordPress (Figure 7.4) is the most widely used web site creation and management platform in the world. It is a CMS (Content Management System), a content management platform. Thus, anyone can create a blog, a multifunctional online store or store. Currently over 27.5% of the top 10 million sites worldwide is using it. Being so widely used worldwide, you realize it is in the interest of Hackers (especially because this platform contains many bugs and vulnerabilities, which have recently been downgraded from version to version).