Remember the personas we created for your ideal client

Once you know what you want people to do (view you as an authority) and why you are investing time in your content marketing strategy (to brand yourself as the local authority), you must define your target market’s pain points. Remember the personas we created for your ideal client? If you dont, take some time to think it through.

Your ideal client is someone who both needs and can afford your product or services. For example, if you are a family law attorney, your local community may have many people who could use your services. After all, people in all walks of life are going to need to seek help with perhaps a divorce, but those who can afford you are going to be in a very specific demographic. You want your marketing to attract your ideal candidate and repel those you don’t want.

Enter the conversation that is already going on in your prospect’s mind.”

– Robert Collier, one of the greatest
copywriters of the early 1900s

By getting inside your customer’s head, you will understand the kind of problems they have and can offer solutions they are looking for, and you will be able to build content that will talk directly to them and their needs.

It is a CMS Content Management System a content management platform

This can be a disaster for an online business that sells educational products (books, courses, etc.) so that hackers can access the site and go from folder to folder to search for, download and even delete educational products on the site .

Here comes the security element at the level of folders and files and I mean stopping unauthorized access based on access rights. Each file, folder (regardless of Windows, Linux or Mac) has a set of rules to access it. This way,administrators can allow or restrict access depending on the needs and the level of confidentiality of the file.

Because we are still at the level of website security, I propose to move on and talk about one of the most used platforms for websites. Its about WordPress:

4) WordPress

WordPress (Figure 7.4) is the most widely used web site creation and management platform in the world. It is a CMS (Content Management System), a content management platform. Thus, anyone can create a blog, a multifunctional online store or store. Currently over 27.5% of the top 10 million sites worldwide is using it. Being so widely used worldwide, you realize it is in the interest of Hackers (especially because this platform contains many bugs and vulnerabilities, which have recently been downgraded from version to version).

Its helpful when inputting passwords or typing quickly but if youd rather switch it

Turn off lowercase keyboard characters

The standard iPad keyboard displays lowercase keys, and only swaps to displaying capital letters when the shift key is pressed. If you prefer the traditional setting of always showing capital letters for keys, then open the Settings app and go to General > Accessibility > Keyboard, then turn off Show Lowercase Keys.

Turn off the character preview when typing

Every time you tap on a letter while typing youll see a brief pop-up that displays the letter in capitals. Its helpful when inputting passwords or typing quickly, but if youd rather switch it off then open the Settings app and go toGeneral > Keyboard and toggle off Character Preview.



Use Multi-Touch to turn the keyboard into a trackpad

To easily select text using iPad place two fingers on the keyboard while youre writing a note, message, email or document, and youll notice that the keys fade away and the keyboard turns into a giant trackpad. You can now slide your fingers around to move a text cursor around the screen, making it easy to select a specific word or letter.

You can also double-tap with two fingers (while leaving both fingers on the screen during the second tap) to select a word. By dragging your fingers across the trackpad you can quickly and easily select multiple words and sentences.

a good example is in the task of image detection

Deep learning has become popular mainly because of the impressive results that it has attained in several learning problems. Unlike traditional machine learning algorithms whose performance seem to plateau beyond a certain point regardless of the availability of data, deep learning models generally get better with more data. The factors for the meteoric rise of deep learning are summarized below:

● Data: The availability of data which has been ushered in large part by the internet has lead to more data being collected in the past few years than at any point in human history. The amounts of data being stored is gigantic and this has lead to a wave of deep learning applications. A good example is in the task of image detection. With billions of natural images now available on the internet, deep learning models have been trained on millions of well labelled examples to the extent that they now outperform humans at the task of image classification. This is true across other learning problems where big data is now available to train large models.

● Hardware: The processing speed of computers has grown exponentially over several years in line with Moore’s law. This has enabled larger computations to run on more powerful processors in a shorter period of time. The creation of Graphics Processing Units (GPUs) which are generally 50 times faster than Central Processing Units (CPUs) at deep learning tasks made it possible to train larger models on bigger datasets. GPUs which were originally designed to render graphics in the gaming industry have proven to be specially suited to parallel computation of the kind which is predominant in deep learning as feature learning is usually separated into small chunks and computed via a distributed infrastructure.

Watch this video on youtube to see how it works in practice

If you want to show your eBook or a screenshot of your online course on the screen of a notepad, use PowerPoint. You can easily create a mockup like this without using any additional tools.

All you need is a picture with a frontal view of a laptop or notepad (download my samples here). Then open this picture in any image editing tool or software, or even in MS Word or MS PowerPoint. Insert image of your book cover or online course screenshot and place it on the screen area and adjust its size. When finished, save it as a png file with the right click of your mouse. Watch this video on YouTube to see how it works in practice.

In conclusion, remember that it is important to create a good quality book cover before you start working on its mockup. Because having a poor one might reduce your book’s success. Therefore, consider your books content and target audience when you are designing its cover. It must attract their attention either in printed or digital format if you are selling it as an eBook. Check out my book “Book Cover Design Formula” to learn how to create excellent book covers and apply the same techniques that graphic designers use.

what can be confusing are the sliders that you use to make adjustments

The best way to learn these tools is to use them

The next group of adjustment layers is about controlling Color Values.

The first two Adjustment Layers in this group — Vibrance and Hue/Saturation — use sliders to vary color depth and fine-tune color variations. The best way to learn these tools is to use them. Open an image and just make changes while you watch what happens to the image.

The Color Balance Adjustment Layer allows us to isolate and control colors as they occur in Highlights, Shadows, and Midtones. This degree of control can be very useful in Landscape photography where you might want to treat the clouds (highlights) differently than the ground (midtones or shadows).

The Black & White Adjustment Layer converts your image to Black & White. That is easy to understand. What can be confusing are the sliders that you use to make adjustments. They are all labeled with the names of colors. There really is a logical explanation for this.

When you convert a color image to black and white, you generally want the most contrast that you can achieve. This is what makes Black & White images pop.

The amount of contrast will be greatly affected by the colors in the original image. By adjusting these colors while looking at the B&W image, you will save yourself a great deal of guess work. You will be surprised by how much the yellow slider can affect a B&W image for example. It is particularly effective with skin tones.

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EzіnеArtісlеѕ

Sԛuіdоо

HubPages

WetPaint

YouTube

Xоmbа

Trіоnd

Knоl

eHow

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Fасеbооk

Orkut

MуSрасе

Dіgg

Dеlісіоuѕ

Stumbleupon

Rеddіt

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